Technology – love it or hate it, there’s no way of escaping it as it has permeated the modern way of life down to its very core. In essence, it has become an inextricable part of our existence, and it’s even reshaping the human experience as a whole.
From virtual reality to 3D modelling, from automation to smart software, all the way to the endless potential of artificial intelligence, technology is the present and the future. If, per chance, you’re a content marketer looking to improve all of your processes across the board, you’re in for a treat. Here are five ways artificial intelligence is revolutionizing content marketing.
1. Machine learning and a personalized experience
In the modern marketing world, it’s all about delivering a tailored experience. Long-gone are the days of faceless corporations pushing run-of-the-mill ads with no soul or substance towards their demographics. The modern consumer wants and needs to feel appreciated as an individual, and as such expects to receive a tailored service.
Marketers have been trying to deliver a bespoke experience to audiences for decades, but there’s only so much manual research can achieve in that regard. Discovering what is relevant to each individual, identifying their personal likes and dislikes, and creating an offering based on their unique values is, and this is an understatement, a cumbersome task.
So naturally, machine learning steps in as the deus ex machina every content marketer was praying for, as it can determine the timing, communication channel, and content type best suited for every customer. Using advanced algorithms, AI can expedite the content-creation process and bring a tailored experience to millions of customers around the world based on their online activity – helping you, the marketer, leave work at a reasonable hour.
2. Taking the SEO game to the next level
If SERP ranking boiled down to compelling storytelling and your creative whims, you would have no problem launching your client to the top spot on every results page. Alas, there’s that little nuisance called SEO and, whether you like it or not, it will have a profound impact on the performance of your content in the online realm, which is why it's critical to hire an SEO writer.
Now, Google is well-known for its habit of updating its algorithm often, but with the addition of its machine learning AI system called RankBrain, the SEO game is about to change for good. RankBrain aims to improve the searching experience for the user by filtering through vast quantities of websites to deliver the most relevant results to the online surfer. What this means for you is that you have to:
- Focus on producing data-driven content.
- Focus on crafting in-depth articles.
- Make compelling content, story-wise.
- Instead of hashing out numerous blog posts a day, focus on improving and repurposing older pieces from your website.
- Most importantly, focus on diversifying your content pool.
3. A world of new opportunities for content-creation
Content diversification is the name of the modern digital game, and if you’re not offering a wide variety of content types, you’re missing out. Quite simply, part of the tailored experience is acknowledging the fact that different audience types enjoy different formats. Some people prefer videos, others love podcasts, and the vast majority still enjoys blogs the most.
For this reason, you want to use AI transcription to expedite the content-creation process by transforming audio and video pieces into written word. Much like a student can save time with academic transcription, a content marketer can use this technology to easily create new blog posts or notes for their next big marketing campaign. The possibilities of AI-driven transcription are endless, so be sure to use this nifty tool to take your content to the next level.
4. Analyzing data like never before
Digital marketing should be effectuated as a data-driven strategy, and in the modern world, handling large quantities of data is easier than ever before. Back in the early days when marketing software and technology was in its infancy, computers were still able to process more data than a human being ever could. Nowadays, AI and its machine-learning processes are taking data analytics to a whole new level of efficiency and efficacy.
As a content marketer, you can use the immense power of your artificial counterpart to gather the most relevant industry insights and refine your marketing approach. In fact, AI-driven industry research can help you completely restructure your marketing and branding efforts and craft content to elicit maximum engagement across the online realm.
Content marketing encompasses numerous crucial tasks that go into crafting that perfect blog post, or creating that trending video everyone loves. Nowadays, however, these crucial tasks are no longer so cumbersome and time-consuming, as artificial intelligence aims to expedite many processes so that you can focus on the part you love the most – creativity.