9 Signs It’s Time You Should Be Outsourcing Your Blog Writing

Posted by Solange Messier

Outsourcing your blog writing doesn’t need to feel like a defeat. In fact, it should actually feel like a victory.

Finally, your website will feature top-quality content that is optimized for both search engines and readers alike.

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If you find that you relate to any of these nine indicators, it’s a sign you should start outsourcing your blog writing right away.

1. You just don’t have the time anymore

Chances are you don’t have much extra time in your day for yourself, let alone blog writing. Outsourcing your blog writing can provide you with some much-deserved free time to dedicate to yourself or getting more work done.

2. Your website isn’t ranking as high as you’d like it to

If your website isn’t ranking on the first page of Google, you’re doing something wrong. Whether it’s using the wrong keywords or writing low-value content, there are many factors that can negatively affect your Google ranking.

A content creation company can help you identify these problems and fix these issues in upcoming posts.

3. You can’t find great writers for your team

Finding qualified writers can be more difficult than trying to find a diamond in the ruff. Skip the hiring process altogether by outsourcing your blog writing to a team of highly qualified content writers. A content creation company will have already gone through the entire application and trial process for its writers, so you don’t have to.

4. You don’t understand this whole SEO thing

If the words title tag, keyword, and meta description sound like a foreign language to you, you’re better off outsourcing your blog writing to people who know their stuff. Knowing the ins and outs of SEO is one way you can either make or break your company’s website—let us make it, so you don’t break it.

5. You’re looking for a fresh new perspective

Writing on the same topic day in and day out can get pretty old. If your creative pipeline has run dry, bring some new perspective into it. You’ll be both amazed and impressed at how a new writer can breathe new life into your blog content.

6. You don’t have enough resources

If your company’s marketing department consists of just you, it’s likely you don’t have the right resources to create an effective blog. When you outsource your blog writing, you’re not only getting access to amazing content but also the resources, like editors who ensure each piece you produce on your website is perfect and polished.

You can’t beat that!

7. You want to start maximizing your ROI

While paying someone else to write your blogs may seem like you’re spending money you can’t get back, the amount you pay for outsourcing your content is minuscule in comparison to the amount blogging can bring back in.

Blogging properly can get your content in front of more people who are ready to buy—you just have to know how to get their attention.

8. There’s little to no consistency

If, one year ago, you were posting seven times a week, you shouldn’t now be posting once every other month.

You’ll leave your readers feeling unfulfilled, and you won’t be able to take advantage of keyword rankings as effectively as you used to. Get back on schedule and post consistently by outsourcing your blog writing to a content creation company.

9. You don’t enjoy blog writing

Blog writing isn’t for everyone. If you dread writing your company’s blogs, don’t put yourself through that misery. Outsource instead.


Topics: Content Creation

Solange Messier

Written by Solange Messier

Solange is a Director of Content at Westman Editorial. With both the HubSpot inbound certification and the content marketing certification under her belt, she understands the marketing challenges and opportunities businesses face today. She’s also an expert in the intricacies of content marketing and its role in overall inbound marketing success. A past writer-editor, she now manages a wide-ranging team of content writers to help businesses reach their marketing goals through digital content creation.


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