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06

Dec

Creating Content on a Regular Basis? Why You Should Work with a Freelance Company

Posted by Solange Messier

Creating content on a regular basis is a big commitment. You need to come up with ideas for new content, find time to write all that content, and publish it on your company’s site. When you’re busy running a business, it can be hard to find the time for these tasks.

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If you’re struggling to keep up with your business’ content needs, you may be thinking about outsourcing the writing to someone else. Some businesses choose to outsource their content writing to individual freelance writers, while others go with freelance companies. Here’s why you should work with a freelance company, rather than individual freelance writers.

Access to Pre-Vetted Writers

Finding writers on your own can be challenging. You need to locate candidates, look through their portfolios, and maybe even have them write some sample content for you. After all that work, those writers could end up not working out for some reason. They could be unreliable or they could end up not having the skills they said they did.

When you work with a freelance company, you don’t need to worry about vetting any freelance writers. The company does all of that for you and already has a team of pre-vetted freelancers. Since they’re already vetted, you don’t need to worry about not getting your content on a regular basis. You already know the writers are good; if they weren’t, they wouldn’t be working with the freelance company.

Increased Reliability

When you outsource your content writing to someone else, you need to be sure it will get done on time, every time. Your business has ongoing content needs that must be fulfilled. Every week, you need a certain number of new posts for your blog. Since regular posting is a key part of any blogging strategy, those posts absolutely must be delivered on time.

Freelance companies have many writers on their teams, so they’re more reliable than solo freelancers. If one of the writers gets sick, misses a deadline, or quits, the company can easily have another writer pick up the slack. This ensures that businesses always receive the content they need on time.

Higher Content Volumes Are Possible

When companies first start creating content regularly, they may produce a relatively low volume of content. Over time, as they start seeing that their efforts are paying off, they decide to increase their content volume. Instead of just publishing one blog post per month, they could decide to publish four or five posts a week.

If you work with a freelance company, it’s easy to ramp up your content volume later. These companies have large teams of writers and can handle more work than solo freelancers. When you want more content, the company can simply assign your content to more of its writers. The company can easily bring on more writers if necessary as well.

Access to Highly Trained Editors

The occasional typo may not seem like a big deal, but that’s not the case. According to a study conducted in the United Kingdom, 74 percent of consumers pay attention to errors on company’s websites. Many consumers report being annoyed by errors on company sites. Fifty-nine percent will go as far as to avoid doing business with a company that’s made an error.

When you work with individual freelancers, you have to act as an editor and ensure no errors get onto your site. Since you’re a business owner and not an editor, that’s a lot of pressure. Freelance companies have highly trained editors on staff, and they’ll thoroughly edit all content before they send it to you. When you receive content, you can be sure that it’s error-free and ready to be posted on your site.

If you’re committed to creating content on a regular basis, working with a freelance company is the smart choice. Outsourcing content creation to a reputable freelance company has many advantages over working with individual freelancers.

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Topics: Content Creation

Solange Messier

Written by Solange Messier

Solange is a Director of Content at Westman Editorial. With both the HubSpot inbound certification and the content marketing certification under her belt, she understands the marketing challenges and opportunities businesses face today. She’s also an expert in the intricacies of content marketing and its role in overall inbound marketing success. A past writer-editor, she now manages a wide-ranging team of content writers to help businesses reach their marketing goals through digital content creation.

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