Digital Content Marketing: How to Improve Blog Conversion Rates

Posted by Sarena Brown

You take pride in your blog, and you’re proud of the work you’ve put into it. But you’ve noticed it’s not getting the attention it deserves. It could be time to implement new digital content marketing efforts that focus on improving your blog conversion rates. Here’s how.

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Experiment with Your Calls to Action (CTAs)

It’s never a bad idea to try something new, especially if you’re trying to significantly push your blog conversion rates. If your website and individual posts already include a significant number of calls to action, start determining how you can improve the quality of those CTAs. 

While there’s no one right way to create CTAs, test a few different formats, playing around with new wording or photo placement, and see what happens. Think about adding additional CTAs on other pages and across your site overall, without being too invasive. Digital content marketing isn’t stagnant, so why should your call to action remain the same? 

Your blog, and its independent posts, should include a strong number of CTAs that effectively get across to your readers. While it’s problematic when there aren’t enough calls to action to begin with, they also need to be done right. Experiment, see what works with your audience, and use that information to improve.

Try A/B Testing

If you already have a few calls to action, experiment using the A/B testing formula. Simultaneously testing between two versions provides insight to explore new opportunities while measuring which experiences resonate more strongly with readers. 

Run tests using a few different versions and see which one readers react to. Website elements have varying effects on readers, and understanding which ones your target audience responds to best will enable you to boost your blog conversion rates.

Add Links to Related Material

Include links to old posts or redirect readers to landing pages—both increase the chances of visitors staying on your site longer, and who knows what they’ll find? Attracting readers isn’t about the initial sell; start by first turning website visitors into verified leads.

Use prominent eye-catching links in standard posts, evolving said posts into a marketing funnel to move readers where you want them to go.

Increasing trust is also a big part of successful digital content marketing. Link to external sources to establish credibility while exemplifying your “in the know” skills.

Readers who trust your blog are more likely to warm up to you and become regular viewers or customers. Your web content can make or break your brand’s reputation.

Focus on Keywords

Focus on specific keywords to see what garners the most attention and where the highest traffic seems to come from. List search terms that get your blogs noticed—there are many different tools that can help. Relate words together in a way that makes sense when readers conduct searches, giving them double the impact in their results. Use some of these same keywords in your landing pages to boost conversion results.

Don’t Be Too Wordy

Readers come to your blog for advice, common interest, pure curiosity—and more. If you write something but you can’t clearly explain your message to others, how will you know your readers understand you? It’s ineffective digital content marketing.

There’s no need to woo readers with fancy language. You’re writing for people interested in the same things you are. Know how to speak to your target audience through web content. Be yourself and speak to them in a friendly, conversational tone, and you’ll see how easy it is to deliver material that keeps them coming back for more and pushes them to convert.


Topics: Content Marketing

Sarena Brown

Written by Sarena Brown

As Director of Content, Sarena works with a team of talented writers and editors and together they craft compelling content that helps client companies attract prospects, generate leads, and drive sales. With a degree in communications, a number of content certifications under her belt, and a wealth of marketing experience, Sarena lives and breathes content marketing and has a passion for helping businesses produce cost-effective, original content that their customers actually want to read.


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