How to Find Freelancers You Can Count On

Posted by Sarena Brown

It can be hard to find freelancers to write your business’ content. Your company needs freelancers who can turn in high-quality content on time, not freelancers who miss their deadlines (or worse, disappear entirely). But how can you find freelancers you can actually count on? Here are some tips for locating the reliable freelancers you need.

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Ask for Referrals from Other Business Owners

As a business owner, you probably know several other business owners. Like you, these business owners all need great content for their companies. They’ve hired freelance writers to write that content.

To find reliable writers, reach out to those business owners in your network. Ask them if they can recommend any freelance writers they’ve worked with in the past. Your contacts may be able to give you some names of trustworthy freelancers in your area. 

Search Social Media for Writers

Reputable freelance writers often have professional profiles on social media sites like LinkedIn. By searching these profiles, you can find freelance writers who might not be actively looking for work. These passive candidates could be open to new work if the right client comes along.

 You can reach out to them to see if they’re interested in working for your company.

On social media, you can also learn more about potential hires’ work and education histories. This can let you determine if they have the skills you need in a writer. You may be able to view comments their past clients have left, too. This can help you determine how reliable the writers are.

Reach out to Writers for Your Favourite Sites

Do you read any blogs or online magazines about your industry? These sites can be a great way to find high-quality writers with expertise in your field. If you like the writers’ work, reach out and ask if they’d be interested in working with you. Provide details about your company and the type of writing you need.

Some of these writers could be full-time employees and not able to take on any freelance work. Others could be interested in working with you. You won’t know until you ask.

Place Ads on Job Boards

When you want to hire a full-time employee for your company, you probably place ads on online job boards. You can do the same thing when you want to hire a new freelance writer.

For best results, ensure your job ad includes a thorough overview of your project. Include a detailed list of qualifications and required skills so unqualified freelancers can filter themselves out. Since job boards are highly visible, prepare to receive dozens or even hundreds of applications. If you’re not ready to take on the time commitment required to hire freelancers through job boards (and who does?), consider our next tip.

Work with a Content Creation Agency

Sometimes, there’s just not enough time in the day to find freelancers. When you’re busy running your business, you might not have time to ask for referrals or post ads on job boards. You need writers now. Still, you need high-quality, vetted writers. Even though you’re busy, you can’t afford to sacrifice quality.

That’s where content creation agencies come in. These companies have teams of pre-vetted writers who can create all the content you need. Writers have to be reliable and highly skilled to work with these agencies, so you can trust you’re getting access to the best talent.

Your business needs talented, reliable writers, but it’s not always easy to find freelancers. If you’re not having much luck on your own, don’t hesitate to turn to a content creation agency. You can hire writers right away, without any stress.


Topics: Content Creation

Sarena Brown

Written by Sarena Brown

As Director of Content, Sarena works with a team of talented writers and editors and together they craft compelling content that helps client companies attract prospects, generate leads, and drive sales. With a degree in communications, a number of content certifications under her belt, and a wealth of marketing experience, Sarena lives and breathes content marketing and has a passion for helping businesses produce cost-effective, original content that their customers actually want to read.


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