How to Hire Writers for Your Web Content

Posted by Solange Messier

Hiring writers to write your web content can be time consuming and challenging, but it doesn’t have to be. There are certain things you can do in order to hire writers for your company.

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Searching for Writers

The first step to hiring quality writers for your web content is finding them. There are many different sites out there where you can post a job advertisement informing everyone that you’re looking for freelance writers. It’s a fairly easy process. However, be mindful of the fact that some website such as ProBlogger or Scripted will require you to pay for the job posting or pay a monthly fee to use the website.

Finding Good Writers

Sometimes finding writers isn’t the challenging part, but finding good writers is. There are thousands of writers out there, but that doesn’t mean they’re good writers. You want the best for your company, so it’s necessary that you’re able to weed out the writers who don’t write well or don’t have the skills or expertise you’re looking for.

When writers apply to work for you, look through their online profiles or their portfolios. Their online profiles will show you what kind of writers they are. It’ll indicate some of their skills, expertise, and experience writing for certain industries. It’ll also give you a sense of their writing style and tone.

From there, you can determine whether what they’ve written and how they write is good enough for your company and the web content you need written.

There’s More to Web Content Than Writing

Remember there’s more to web content writing than just writing the content. The writers you hire need to fully understand the importance of search engine optimization, tone, article formatting, and editing. They also need to be able to manage their time and to meet deadlines you’ve set.

There are many skills you should consider when choosing freelance writers.

Pay for Good Content

Since there are so many freelance writers out there, it can be a cutthroat. Many writers will offer their services for a lower fee. Why? Often, companies will go with the writer whose fee is lower, thinking that’s the best option. Oftentimes, it isn’t. Good writers cost money. It can be tempting to pay for a writer’s services when they’re offering you a cheaper rate, but be careful. It’s still important to go through their online portfolio and to get references to ensure they can deliver the quality of content you’re looking for.

Many times, the cheaper writers aren’t able to provide you with the kind of quality you’re looking for in your web content, which is why you might have to pay a bit more to get the results you’re looking for.

Hire a Content Creation Agency

Another option to hire writers is to hire a content creation agency instead. A content creation agency will manage your content creation needs and give the work to freelance writers they’ve vetted and worked with before. This option removes the hiring of individual writers from you and can save you a lot of time because you don’t have to vet writers.

Hiring writers can be a time-consuming process—one you probably don’t have time for. When you hire a content creation agency, however, you know you’re hiring a professional company that’ll handle all of the details for you and deliver quality content on time.

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Topics: Content Creation

Solange Messier

Written by Solange Messier

Solange is a Director of Content at Westman Editorial. With both the HubSpot inbound certification and the content marketing certification under her belt, she understands the marketing challenges and opportunities businesses face today. She’s also an expert in the intricacies of content marketing and its role in overall inbound marketing success. A past writer-editor, she now manages a wide-ranging team of content writers to help businesses reach their marketing goals through digital content creation.


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