Interested in Becoming a Copywriter? Why You Shouldn’t Go at It Alone

Posted by Sarena Brown

Copywriting is a pretty sweet gig—you get to set your own hours and even work from home in your sweatpants. It’s the perfect job, right? While it may be more fun than sitting in a stuffy office from nine to five every day, being a copywriter is still hard work. If you have excellent time management skills and a knack for creativity, copywriting may be right for you.

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If you’re just starting out as a copywriter, the best piece of advice you can receive is to work with a content creation company. Why?   

Workflow and Income Control

Working with a content creation company allows you to work as much or as little as you’d like. Whether you’re working full time as a freelance copywriter, or just picking up a few blogs in your spare time, you have control over how much you want to work.

You’re also in control of your paycheque. The harder you work, the more money you make. You have ultimate control over your income.

No Need to Hunt Down Clients

Finding new clients as a freelance writer can be an extremely daunting task. There are so many options, and it may be hard to compete with other freelancers and agencies, especially if you’re new to the business. In this situation, content creation companies are the perfect solution. You never have to worry about finding that next client—or worry your paycheque might suffer if you don’t.

You can also say goodbye to clients who don’t pay up. Nothing is more disheartening than spending hours writing for a client who won’t pay you for your services. Content creation agencies pay you promptly and fairly for your work, without having to call your clients’ account departments over and over again.  


Mistakes happen. While they’re inevitable, they’re also unprofessional. You never want to present your client with a piece full of mistakes. When you freelance with a content creation company, your work goes through multiple levels of editing before it’s sent to the client. Proofreaders and editors are able to scan your work before it is sent to the client to ensure only your best-quality work is published online.

Your editor can also lend unique insight into the piece you are writing, which may help you incorporate an angle you hadn’t considered before. This makes your work that much stronger. It is through professional collaboration that the best pieces of writing are published on the web.

More Variety

As a freelance copywriter, you may be stuck writing about the same thing over and over again. Let’s face it, that can get pretty tedious pretty quick. Content creation companies can provide you with more variety than you could ever find on your own. Multiple clients mean there are so many different topics for you to write about—you’ll never get bored.

From blog writing to e-book writing, it’s not just what you’re writing about but how you’re writing it that can keep things interesting for you. There’s never a dull moment when you freelance with a content creation company.

Valuable References

While being a freelance writer is a truly rewarding experience, there may be a point in your life when you choose to branch out into the agency or corporate world. As such, it’s useful to have a glowing reference from a reputable company that can attest to the high calibre of your writing.

Working with a content writing company can allow you to form meaningful relationships with the company owners and editors who can provide you with valuable references later down the line. Who knows, that reference may just be the reason a future employer hires you over another candidate.

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Topics: Writing Jobs

Sarena Brown

Written by Sarena Brown

As Director of Content, Sarena works with a team of talented writers and editors and together they craft compelling content that helps client companies attract prospects, generate leads, and drive sales. With a degree in communications, a number of content certifications under her belt, and a wealth of marketing experience, Sarena lives and breathes content marketing and has a passion for helping businesses produce cost-effective, original content that their customers actually want to read.


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