The Best Free Marketing Tools You Should Use

Posted by Sarena Brown

There are many free marketing tools out there you can use to spread the word about your business, but how many of them do you really know about? In this article, you´ll be able to learn new ways to market your business and look professional while not spending a single dollar. Continue reading to learn about the best free marketing tools you should use.

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Canva is a great tool for creating professional designs for your business. You can create everything from flyers to business cards and make them look professional without paying anything.


Wistia is a service made for marketers’ videos because the player keeps people on your page unlike video platforms such as YouTube or Vimeo. Once you’ve uploaded your video, you go to the settings and add things like call-to-action buttons or email capture forms at the end of the video. This makes it extremely easy to get leads to take action.


Since the demand for visual content constantly increases, you will, of course, need tools that help you do just that. That´s why Visage may be the perfect tool for your company if you need help with creating everything from e-books to social graphics. We should warn you, however, a lot of it comes at a price.


Are you one of those marketers who sends themselves countless copies of lead nurturing emails to see how they turn out for the recipient? Then this service is for you. Instead of sending emails to yourself, you can instead use Putsmail to immediately see a preview of your campaign. The best part? It's completely free.


SumoMe is a WordPress plugin that offers a variety of tools to grow your email list. There are endless ways to ask website visitors for their email addresses in return for your content offer. Having a big email subscriber list can be an effective way for you to constantly inform people about new releases, deal or offers. Read how to get newsletter subscribers to learn about more ways to get more sign-ups. allows you to create boards of curated content based on topics you choose, share your thoughts on that content, and connect with others who have similar interests. It is also a great way to share content with a greater impact.


With Hootsuite,  you can schedule and manage social media profiles on more than 30 platforms. Hootsuite is a social media management tool. It helps you keep track and manage your many social network channels. It can enable you to monitor comments and help you answer queries instantly. You can view streams from multiple networks such as Facebook, Twitter, and Google+ and post updates or reply directly. With so many networks for businesses to manage, it’s no doubt social media management tools have become so popular and relied upon by many companies today.

 Google Analytics

In short, Google Analytics is a premium free web analytics service offered by Google that tracks and reports website traffic. By analyzing your traffic, you can get a better understanding of it and therefore increase your traffic in the future, which is a great way for website owners to reach more success!

That's our roundup of the best free marketing tools you should use! We hope that you can adapt some of the tools above to not only save time and money but grow your business as well.



Topics: Content Marketing

Sarena Brown

Written by Sarena Brown

As Director of Content, Sarena works with a team of talented writers and editors and together they craft compelling content that helps client companies attract prospects, generate leads, and drive sales. With a degree in communications, a number of content certifications under her belt, and a wealth of marketing experience, Sarena lives and breathes content marketing and has a passion for helping businesses produce cost-effective, original content that their customers actually want to read.


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