You’ve probably heard that content marketing is essential for marketing your brand in today’s competitive business environment. Since you don’t have time to write content for your business, this means you need to hire someone else to write it.
Should you hire a solo freelance writer or a content creation company? The latter can offer many advantages for your business.
Content Creation Companies Are Always Available
Solo freelance writers may not always be available when you need them. Some may only work part-time or may only work for part of the year. They could work unusual hours, which makes them hard to reach on the phone. In some cases, this might not be a problem. If you only have occasional content needs, a sometimes-unavailable freelancer may not bother you.
If you need content on an ongoing basis, not being able to reach your solo freelance writer could be a problem. That’s where content creation companies come in. These companies keep regular business hours, and they’re available throughout the year. If you have a question, it’s easy to get a hold of them. If you need content immediately or on an ongoing basis, the content creation company will have a roster of writers to meet your needs.
Content Creation Companies Are Reliable
For businesses with ongoing content needs, reliability is a must. You need to be able to trust that your content provider will follow through and provide the content you need, when you need it.
If you hire a solo freelance writer, this might not happen. Even the most reliable writers get sick sometimes, and this can mean your content doesn’t get completed on time. Less-reliable writers could quit without much warning and leave you scrambling to find a replacement. Worse, some freelancers have been known to just disappear completely, which is a freelance hiring nightmare for any business.
Content companies have many freelance writers on their teams. If the writer who usually works on your content gets sick, another writer can easily cover for them. If a writer quits, the content company can quickly bring on a replacement.
Content Creation Companies Have Highly Trained Editors
Everyone makes typos sometimes, and professional writers are no exception. Even the best solo freelance writers could have some small errors in their work. If you work with a freelancer directly, you’ll be responsible for making sure their work is perfect and ready to be published on your site. Since spelling and grammar matter in marketing, trying to catch every small error can be stressful.
When you work with a content company, you won’t need to double check the content for typos. The content company has highly trained editors who handle that task for you. Every piece of content is carefully edited before it’s sent to you. When you receive your content, all you need to do is publish it.
Content Creation Companies Can Handle High Volumes
Right now, your company might not need much content. You could need a few blog posts a month to start. Later, as you start seeing the results of your content marketing efforts, you may decide to increase the volume. You may want to publish a new blog post every weekday and release a couple e-books a month.
Solo freelance writers probably have several other clients to juggle, so increased content volumes can be difficult or impossible to accommodate. When you work with solo freelancers, increasing your content volume often means needing to hire more freelancers. It’s much easier to work with a content company. Since the firm already has large teams of freelance writers, it can handle your high content volumes.
While solo freelance writers can certainly be talented and reliable, they’re no match for content creation companies. If your business needs quality content, outsourcing content creation to an established company is a no-brainer.