Small businesses don’t usually have large marketing budgets, but they still need to get seen by their potential customers.
That’s why so many companies are turning to content marketing.
This type of marketing involves creating valuable content to lure potential customers to your website. Creating content, like blog posts and e-books, is more cost effective than buying billboard ads or other traditional advertising methods. But who should write all the content your company needs? It probably shouldn’t be you. Here’s why business owners shouldn’t write their own web content.
You’re Too Busy Running Your Business
Running a small business is a large time commitment. The average small business owner in Canada works 51 hours per week, and one in five work 60 hours per week. When you’re working that much, there isn’t much time left in your week to write content.
Writing content for your company could involve giving up your weekends or working late into the evening. It working more hours isn’t possible, you may need to neglect other important business tasks to make time for content writing.
Since you’re so busy, the amount of content you could write is limited. You may have time to squeeze in a few blog posts a month, but you may not have time to increase your output. If you start seeing good results from your blogging, it may not be possible to start writing a few posts a week. If you want to write an e-book or another type of long-form content, it may sit on the backburner for a long time.
Writing Isn’t Your Strong Point
Running a business and writing content require completely different skill sets. If writing isn’t your strong point, it’s ok. No one expects you to become a professional writer just because you’re running a business. You can hire professionals to write your web content, and then you can focus on the business tasks you’re actually good at.
Or, maybe you’re a good writer, but you just don’t like writing. That’s ok, too. If you don’t enjoy writing content, it’s a good idea to outsource it. This lets you focus on the more fun aspects of your business rather than forcing yourself to work on tasks you dislike.
You Don’t Have an Editor on Staff
Even professional writers make spelling or grammatical errors sometimes. If you write your own content, you could make some errors, too. It’s hard to edit your own work.
If you don’t have an editor on staff, these errors could end up on your website, where your customers will see them. Even small errors can harm your credibility and hold back your business.
You’re Not Familiar with Web Content Best Practices
If you’re good at writing—and like doing it—you may think there’s no reason why you shouldn’t write your own web content. There’s more to writing good content than producing interesting, error-free content.
You also need to worry about web content best practices. This includes things like keyword usage, headlines, and formatting. Of course, you could learn these best practices if you’re interested and have some spare time. But as a busy business owner, this may not be possible.
Leave Web Content to the Professionals
If your business needs content and you shouldn’t write it, what’s the solution? The answer is to engage a content creation agency to handle your content needs. When you outsource your writing tasks, you can focus on running your business and handling tasks you enjoy. These agencies have editors on staff, so you can trust that your content will be error-free and ready to publish on your site.
Business owners often shouldn’t write their own web content. Instead, hire writers to handle this task for you, so you can focus on everything else that comes with running a business.