Why Search Engine Friendly Web Content Is a Must in Business

Posted by Sarena Brown

Your business is one of the millions out there in the world. Getting your business noticed and in front of the customers you want can be a challenge. This is particularly true online since the web is saturated. This is why you must have search engine friendly web content. Your content needs to be easy to find so customers can get to your site and shop. It’s imperative then that every part of your inbound marketing strategy embraces using web content that’s search engine friendly.

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Why Are Search Engines So Important?

Search engines are so important because they allow your business to be found online when people type in certain keywords. Without them, it would be difficult for new customers to find your business. 

Google processes approximately 40,000 search queries a second, which equates to 3.5 billion searches each day. While more people use Google than any other search engine, there are other search engines out there that people use as well. People also usually only look at the first page of search results that a search engine gives them. With that knowledge, it can seem overwhelming to get your company noticed, but as long as you have search engine friendly web content, it isn’t.

Search Engine Optimization

Search engine optimization (SEO) is how you make search engine friendly web content. A search engine has to sift through a lot of content in order to display results. For a search engine to pick the best content to display, it has an algorithm. It’s therefore important that your website has everything the algorithm looks for so it can be found.

Some of the factors search engines look for include:

  • If the words and phrases that a person has typed into a search engine can be found on your website
  • The title of your website page
  • Inbound and outbound links
  • Words that are linked
  • Relevant and regularly updated content

If your content doesn’t have these criteria, your site will be harder to find, which isn’t what you want for your business.

How to Create Search Engine Optimized Content

Creating search engine optimized content can be challenging if you’ve never done it before or if you don’t have the time to give it your full attention or the resources in terms of human capital. It’s because of these reasons that businesses outsource their web content to content creation agencies.

A content creation agency is a business that writes content for you. These firms have their own freelance writers who are professionals who understand the ins and outs of SEO. You never have to worry about writing optimized blog posts or other web content.

It’s easy to get started. All you have to do is inform the agency about your needs, and then its representative will send you back a quote within 24 hours.

If your business is struggling to get noticed online, then work with a content creation agency to create search engine friendly web content. Your site will be regularly updated with professionally written content that has been written with SEO in mind. Watch your Google rankings rise and website traffic increase. All it takes is some well-written content to get you started.


Topics: Content Creation

Sarena Brown

Written by Sarena Brown

As Director of Content, Sarena works with a team of talented writers and editors and together they craft compelling content that helps client companies attract prospects, generate leads, and drive sales. With a degree in communications, a number of content certifications under her belt, and a wealth of marketing experience, Sarena lives and breathes content marketing and has a passion for helping businesses produce cost-effective, original content that their customers actually want to read.


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